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Privacy Policy

Privacy of personal data
All data you have entered will be used exclusively for the purpose of purchasing our products and cannot be used for other purposes!

Privacy Policy and Rules
We respect your privacy and recognize the importance of personal data protection. Therefore we, SOFI D.O.O. (, Petrovaradin, registered in the Republic of Serbia, 21543802 (hereinafter "SOFI D.O.O."), wish to inform you about our privacy policy related to using our website www.sofi and about your rights, as laid out in the Personal Data Protection Act.
Access to and browsing through the website is free of charge. We will not require you to share your personal data, unless you request the provision of certain services offered on the website.
Who handles, utilizes and processes your personal data?
Your personal data may be collected, processed and utilized by SOFI D.O.O., registered with the Serbian Business Registers Agency, with its main address in Petrovaradin, Božidara Adžije bb, Reg.No.: 21543802, TIN: 111807159.

In order to process your order, we may need your personal data such as:
Shipping address
Phone number

We require this data in order to be able to deliver the purchased goods to you, as well as to keep you updated about the status of the order and/or about possible issues or changes related to order delivery. SOFI D.O.O. is committed to protecting the privacy of all its customers. We collect only the absolutely necessary and basic data about our customers/users as well as data necessary for business operation and keeping our customers informed in accordance with good business practices, all aimed at providing the best possible service.
We may also collect information, analyze and process data on the products viewed and purchased by our website visitors, as well as about the pages they visit. We may use all collected data exclusively for the purpose of improving our website’s quality and functionality, ensuring its user-friendliness and safety in online shopping. SOFI D.O.O. is committed to maintaining the principles of confidentiality in the collection, use and protection of user information.

In respect to these principles, SOFI D.O.O:
Provides you with the option to update or change data.
Restricts access to your information.
Provides you with the option to contact us in case you may have issues concerning the protection of your privacy.
At SOFI D.O.O. we take the relationship we have with our customers very seriously. We are also very serious about how we manage our customers’ information. Great care is taken to protect personal information, in accordance with the existing legislation on privacy as well as our internal standards and practices.
Ensuring security of personal data.
When shopping with us, security protocols and reasonable precautions are applied in order to prevent the loss, misuse and unauthorized access to your personal information which is in our
SOFI D.O.O. cannot ensure or guarantee the security of any information transmitted via electronic mail, therefore any such action by you is at your own risk.
Security of your personal data is high priority for us, therefore we have taken a number of steps to ensure reliable, accurate and secure data transfer. Our website uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transfer. SSL encrypts data from the order, such as your name, surname, address, etc.
We will never misuse your private information in any way.
We will not pass on your contact information to third parties, unless we are required to do so by law.
In addition to the above, we may collect, analyze and process data about the products searched for and purchased, as well as about the pages visited by our visitors. We may use this data to improve our website’s offer and appearance, improve its user-friendliness and allow for a safe and satisfying shopping experience for you.

SOFI D.O.O. uses "cookies" to help you customize your Internet browsing to your needs. A cookie is a text file that is placed on your hard drive by a web server. Cookies cannot be used to launch a program or deliver a virus to your computer. Cookies are uniquely assigned to you and can only be read by the web server in the domain which sent them to you. One of the main functions of cookies is to provide conveniences that will save you time.

User privacy protection
On behalf of the site owner SOFI D.O.O. (, we promise to protect the privacy of all our customers. We may collect only the necessary, basic data about our customers/users and data necessary for business operation and for informing our customers in accordance with good business practices and for providing high quality service. We provide our customers with a choice of options, including the option to decide whether or not they want to be removed from mailing lists used for marketing campaigns. All user/customer data is confidential and available only to the employees who need this data to perform their job. All employees of SOFI D.O.O. are obliged to respect the principle of privacy protection.

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